Change4Life & Diversity
Dance with Change4Life
In January 2010, with every one resembling Christmas puddings, it was time to get people exercising and having fun.
We asked Diversity to create three dance routines in order of difficulty. We then set about creating a track for the routine, and a beat for people to practice to. We then ran a competition for kids to film themselves doing the routine for the chance to spend a day with Diversity in their studio.
The campaign included a website, youtube channel, loads of user generated content, PR and more. (Idea, copy, music direction)
In January 2010, with every one resembling Christmas puddings, it was time to get people exercising and having fun.
We asked Diversity to create three dance routines in order of difficulty. We then set about creating a track for the routine, and a beat for people to practice to. We then ran a competition for kids to film themselves doing the routine for the chance to spend a day with Diversity in their studio.
The campaign included a website, youtube channel, loads of user generated content, PR and more. (Idea, copy, music direction)