http://www.idealobe.co.uk Idea Lobe Wed, 29 Jun 2011 20:17:53 +0000 http://www.idealobe.co.uk en http://www.idealobe.co.uk/Pigston-Snakething-and-the-Mindbeans-1 http://www.idealobe.co.uk/following/idealobe.co.uk/Pigston-Snakething-and-the-Mindbeans-1 Wed, 29 Jun 2011 20:17:53 +0000 Idea Lobe 1662738 A few shots from a children's book I've co-developed for traditional and iPad versions. <img src="http://payload.cargocollective.com/1/0/5549/1662738/PS_lo (dragged) 2.jpg" width="670" height="474" width_o="1754" height_o="1241" src_o="http://payload.cargocollective.com/1/0/5549/1662738/PS_lo (dragged) 2_o.jpg" data-mid="8158151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/1662738/PS_lo (dragged) 1.jpg" width="670" height="474" width_o="1754" height_o="1241" src_o="http://payload.cargocollective.com/1/0/5549/1662738/PS_lo (dragged) 1_o.jpg" data-mid="8158148" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/1662738/PS_lo (dragged) 3.jpg" width="670" height="474" width_o="1754" height_o="1241" src_o="http://payload.cargocollective.com/1/0/5549/1662738/PS_lo (dragged) 3_o.jpg" data-mid="8158152" border="0" align="left"/> "It’s never easy waking up in a pile of Scribbles, but this is exactly what happened to Pigloo on that cool summer morning. It didn’t help matters that his ear was folded the wrong way too. Pigloo unfolded his ear and carefully extracted himself from the pile of sleeping Scribbles" http://www.idealobe.co.uk/Levitra http://www.idealobe.co.uk/following/idealobe.co.uk/Levitra Wed, 13 Oct 2010 11:03:18 +0000 Idea Lobe 698948 This was about reaching an audience of 40+ men and tackling a highly sensitive subject that millions around the world find it difficult to talk about, let alone seek help for. Using Social Media, and YouTube in particular to engage with the target group and drive traffic, we created valuable and engaging content with information and advice that goes beyond standard patient awareness campaigns. <img src="http://payload.cargocollective.com/1/0/5549/698948/ep3.jpg" width="670" height="428" width_o="2048" height_o="1309" src_o="http://payload.cargocollective.com/1/0/5549/698948/ep3_o.jpg" data-mid="3281401" border="0" align="left"/> Campaign video: http://www.idealobe.co.uk/Event-at-Cannes-2009 http://www.idealobe.co.uk/following/idealobe.co.uk/Event-at-Cannes-2009 Wed, 25 Aug 2010 09:26:25 +0000 Idea Lobe 49952 Cannes 2009 Promoting a talk by Patrick Collister, Wayne Arnold and Scott Rodgers. <img src="http://payload.cargocollective.com/1/0/5549/49952/Hayden Peek - Profero Cannes Poster.jpg" width="400" height="533" width_o="400" height_o="533" src_o="http://payload.cargocollective.com/1/0/5549/49952/Hayden Peek - Profero Cannes Poster_o.jpg" data-mid="334475" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/49952/Hayden Peek - Profero Cannes Front.jpg" width="400" height="371" width_o="400" height_o="371" src_o="http://payload.cargocollective.com/1/0/5549/49952/Hayden Peek - Profero Cannes Front_o.jpg" data-mid="334477" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/49952/Hayden Peek - Profero Cannes back.jpg" width="400" height="371" width_o="400" height_o="371" src_o="http://payload.cargocollective.com/1/0/5549/49952/Hayden Peek - Profero Cannes back_o.jpg" data-mid="334476" border="0" align="left"/> http://www.idealobe.co.uk/Change4Life-Diversity http://www.idealobe.co.uk/following/idealobe.co.uk/Change4Life-Diversity Thu, 05 Aug 2010 13:33:13 +0000 Idea Lobe 551362 Dance with Change4Life In January 2010, with every one resembling Christmas puddings, it was time to get people exercising and having fun. We asked Diversity to create three dance routines in order of difficulty. We then set about creating a track for the routine, and a beat for people to practice to. We then ran a competition for kids to film themselves doing the routine for the chance to spend a day with Diversity in their studio. The campaign included a website, youtube channel, loads of user generated content, PR and more. (Idea, copy, music direction) <img src="http://payload.cargocollective.com/1/0/5549/551362/d4l_home.jpg" width="670" height="595" width_o="1340" height_o="1191" src_o="http://payload.cargocollective.com/1/0/5549/551362/d4l_home_o.jpg" data-mid="2528097" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/551362/bbc.png" width="670" height="377" width_o="1106" height_o="623" src_o="http://payload.cargocollective.com/1/0/5549/551362/bbc_o.png" data-mid="2528100" border="0" align="left"/> http://www.idealobe.co.uk/Post-it-Shopping-Genius http://www.idealobe.co.uk/following/idealobe.co.uk/Post-it-Shopping-Genius Thu, 05 Aug 2010 13:12:49 +0000 Idea Lobe 551341 How do we get people engaging with Post-it in a digital way? People use Post-it notes for shopping lists, so we created a living breathing shopping list - a kind of stock market of your desired items. It's an easy-to-install widget which you can add to iGoogle and your Apple dashboard. It works by finding the best price for items you want to buy, then giving live updates of price changes. <img src="http://payload.cargocollective.com/1/0/5549/551341/ShoppingGenius2.jpg" width="670" height="419" width_o="1438" height_o="900" src_o="http://payload.cargocollective.com/1/0/5549/551341/ShoppingGenius2_o.jpg" data-mid="2527961" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/5549/551341/ShoppingG1.jpg" width="670" height="485" width_o="1438" height_o="1042" src_o="http://payload.cargocollective.com/1/0/5549/551341/ShoppingG1_o.jpg" data-mid="2527983" border="0" align="left"/> http://www.idealobe.co.uk/Amnesty http://www.idealobe.co.uk/following/idealobe.co.uk/Amnesty Tue, 03 Aug 2010 15:58:28 +0000 Idea Lobe 49860 Amnesty International This ambient campaign aimed to grab people’s attention in a way that would make them willingly search out the Amnesty site for themselves. Sacks placed at night around cities, strikingly changing the commuter environment. (writer/art director) <img src="http://payload.cargocollective.com/1/0/5549/49860/brummel_1.jpg" width="670" height="473" width_o="1984" height_o="1403" src_o="http://payload.cargocollective.com/1/0/5549/49860/brummel_1_o.jpg" data-mid="211223" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/49860/stickers.jpg" width="405" height="208" width_o="405" height_o="208" src_o="http://payload.cargocollective.com/1/0/5549/49860/stickers_o.jpg" data-mid="211227" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/49860/church2.jpg" width="670" height="1000" width_o="2048" height_o="3059" src_o="http://payload.cargocollective.com/1/0/5549/49860/church2_o.jpg" data-mid="211224" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/49860/stat1.jpg" width="670" height="947" width_o="1403" height_o="1984" src_o="http://payload.cargocollective.com/1/0/5549/49860/stat1_o.jpg" data-mid="211225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/49860/stat2.jpg" width="670" height="473" width_o="1984" height_o="1403" src_o="http://payload.cargocollective.com/1/0/5549/49860/stat2_o.jpg" data-mid="211226" border="0" align="left"/> http://www.idealobe.co.uk/EMI-Gorillaz-release http://www.idealobe.co.uk/following/idealobe.co.uk/EMI-Gorillaz-release Thu, 17 Jun 2010 08:45:35 +0000 Idea Lobe 468640 Animations, digital content for Gorillaz Whilst at Glasseye I creatively led the digital elements for the release of Gorillaz first album, for which we were awarded a Platinum disc. Other artists I worked with were EMINEM, Marilyn Manson, Kylie and Snoop Dogg. <img src="http://payload.cargocollective.com/1/0/5549/468640/gorillaz.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/0/5549/468640/gorillaz_o.jpg" data-mid="2107843" border="0" align="left"/> http://www.idealobe.co.uk/Diageo-Windsor-Whisky http://www.idealobe.co.uk/following/idealobe.co.uk/Diageo-Windsor-Whisky Sun, 21 Feb 2010 19:35:13 +0000 Idea Lobe 276614 The Diamond Jubilee Club The essence of a brand told as a story in three films, six graphic novels and a huge amount of supporting elements. Diageo wanted ads, we created an entertainment company, movies, a brand new legend, a story for men to get obsessed with - and a club they wished they could join. The trailer: Trailer 2: Episode 1 (sorry no subtitles): <img src="http://payload.cargocollective.com/1/0/5549/276614/Screen shot 2010-02-21 at 19.28.38.png" width="670" height="439" width_o="1208" height_o="792" src_o="http://payload.cargocollective.com/1/0/5549/276614/Screen shot 2010-02-21 at 19.28.38_o.png" data-mid="1190304" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/276614/Screen shot 2010-02-21 at 19.28.55.png" width="670" height="443" width_o="1181" height_o="782" src_o="http://payload.cargocollective.com/1/0/5549/276614/Screen shot 2010-02-21 at 19.28.55_o.png" data-mid="1190306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5549/276614/Screen shot 2010-02-18 at 16.32.55.png" width="670" height="378" width_o="1281" height_o="724" src_o="http://payload.cargocollective.com/1/0/5549/276614/Screen shot 2010-02-18 at 16.32.55_o.png" data-mid="1190309" border="0" align="left"/> http://www.idealobe.co.uk/Other http://www.idealobe.co.uk/following/idealobe.co.uk/Other Mon, 07 Sep 2009 15:35:50 +0000 Idea Lobe 77285 I have written and devised a sitcom called "Some Humans" which is about to start looking for a home. And currently I'm collating doodles to celebrate a fascinating and often overlooked part of everyone's creative output. It's called Wandering Nib. <img src="http://payload.cargocollective.com/1/0/5549/77285/Picture 5.png" width="567" height="372" width_o="567" height_o="372" src_o="http://payload.cargocollective.com/1/0/5549/77285/Picture 5_o.png" data-mid="331440" border="0" align="left"/> I also write an anonymous multi-personality blog to keep track of the various characters that pop into my mind. <img src="http://payload.cargocollective.com/1/0/5549/77285/ATT2185832.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5549/77285/ATT2185832_o.jpg" data-mid="333865" border="0" align="left"/> http://www.idealobe.co.uk/My-Films http://www.idealobe.co.uk/following/idealobe.co.uk/My-Films Mon, 07 Sep 2009 12:29:20 +0000 Idea Lobe 77277 I'm a keen film maker - editing, shooting, writing, sound. I love it all. I set up a film-making club at one of my previous agencies called Panface Films to encourage people to make their own. <img src="http://payload.cargocollective.com/1/0/5549/77277/film shots.jpg" width="600" height="380" width_o="600" height_o="380" src_o="http://payload.cargocollective.com/1/0/5549/77277/film shots_o.jpg" data-mid="334952" border="0" align="left"/> I've had two films shown in Leicester Square at the VUE for Straight 8 in 2005 and 2006 - The Poacher and The Kiss. Another short was shown in the West End as a finalist for Microsoft's Thought Thieves competition. I also had a series of very short five second idents selected by Cobra Beer for their site back in 2005. Recent shorts have been "Delete" a short horror and I'm currently finishing off "Two men in a cupboard". A few other films: The Campaign (Advertising at its worst) The Beast (Scrabble and slaughter) Violence (one man's anecdote) Kiss from Alastair Mills on Vimeo. The Campaign from Alastair Mills on Vimeo.